Monday, July 3, 2017

Johanna Ortiz Fall 2017


Johanna Ortiz is not a household name, but the Colombian designer is making waves. Her designs are selling out in department stores, and the last three years has seen the launch of her brand internationally. Within her native Colombia, women will be familiar with her signature Man repelling ruffles with this season seeing the introduction of cascading ruffle tops, bouffant sleeves and floral prints.

Of her ultrafeminine collection for Fall 2017, Ortiz said “I wanted to mix the coolness of the Eighties with the glamour of the Thirties”. The references seem obvious when one admires her off-the-shoulder eveningwear, and bows sitting atop the shoulders of asymmetric cocktail dresses and on the waist of her tropical evening gowns. But there’s so much more going on, including the subtle political subtext of her statement tees. These weren’t standalone items though, instead artfully combined with rather showy cocktail dresses- taking a leaf from Maria Grazia Chiuri’s highly Instagrammed moment at Dior, when she debuted her slogan, We Should All Be Feminists. At a guess, I'd say that unlike Dior the shirts aren't retailing for seven hundred dollars and the intention of Ortiz is nothing but genuine. Her collection is made and produced by craftswomen in her native Columbia, giving true meaning to the word 'Sisterhood'. That alone is worth supporting, however I'm also sold on, it’s the idea of sassy eveningwear that can speak for itself.



















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