Monday, June 19, 2017

With all my heart

Y/Project is one of those 'cool girl brands' I don't really understand. Their clothes only caught my attention this morning, when scrolling through my emails I saw their heart cut-out sweater appear in an advertisement for Browns Fashion, but also on pop princess Lorde in an interview by Triple J. What really threw me though was the striking resemblance to a previous piece by British designer Christopher Kane. They say that necessity is the mother of invention, but in this case it's imitation.

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