Saturday, May 20, 2017

Coach Space Capsule Collection

Prepare to launch: Coach have just launched their space-themed capsule collection, featuring logos from NASA and a dinosaur wearing an astronaut helmet. My inner nerd is freaking out, because so rarely does a brand, let alone someone like Coach indulge in intergalactic exploration and feature UFOs (technically, not very sciencey) astronauts, planets and rocket ships. The collection is a throwback to the space program’s heyday, with the 70s Nasa logo making an appearance on wallets and clutch purses. For fans of the X-Files, a patch with the iconic phrase ‘I Believe’ also featured. My personal favourite is the brand’s new mascot, Rexy the Tyrannosaurus rex wearing a spacesuit. Honestly, what could be more adorable than that?

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