Wednesday, February 8, 2017
Mimi Wade Spring 2017
Very few established designers are able to find the perfect balance between high fashion and glamor, whilst also keeping the tone light-hearted and full of whimsy. If you yourself believe that fashion, humor and intelligence are not mutually exclusive, then 1) congratulations, you’re a Man Repeller and 2) Mimi Wade may just be your new favorite designer. Mimi is an emerging British-American designer who made her fashion debut last season with a collection inspired by female film stars of the 1960s. Rather than a faithful reinterpretation of the '60s, Mimi Wade chose to inject tongue-in-cheek humor into the reoccurring themes and motifs which underpinned the collection. Her sophomore collection for Spring 2017 carries the same eclecticism and wit, featuring kawaii pandas on denim, slogans inspired by vintage movie posters and a body con dress with cow print. Under normal circumstances, the latter would make me cringe but Mimi Wade somehow manages to make it work, partly due to the clever casting and choice styling.
Although the collection only consists of 10 looks, each one includes the perfect balance of kitsch, punk and Hollywood glamour. Standing in front of a backdrop entitled 'Mimimount' (a play on Paramount) her maverick maidens sporting everything from candy-coloured tresses to shaved heads, natural hair and everything in between reinforced the idea that a new generation is stepping into the fashion industry. Cross-eyed model Moffy Gathorne Hardy made her second appearance at a Mimi Wade presentation, with the Spring 2017 show taking place at the Topshop Showspace. She, like the other girls wore dresses infused with graphics inspired by 70s Japanese sci-fi and noir movie, trimmed with technicolor lace. Often emblazoned with phrases such as 'Suggested for mature audiences' and 'Peachy Keen' the dresses and skirts of this collection have reignited my passion for sassy slogans. Gone are the days of buying $10 t-shirts with embarrassing and at times, one-liners that are down right nauseating.
To amplify the kitschy cute graphics, the accessories remained very much DIY. Fashioned from crystals in rainbow colours, pearls, gold and photos of her muse and grandmother, actress Pamela Curran, the chandelier earrings were as colourful as Christian Lacroix circa 1980. Now available for sale at Selfridges, the earrings nicely tie-in with the rainbow crystal spaghetti straps of the slip dresses, however the simply don’t compare to the pervasive square necklines and puff sleeves. My three favourite dresses from this collection, printed with cherries, pandas (which remind me of Kimba the white lion) and cow print were incredibly kitsch, and yet modest in terms of their tailoring with unfinished and fraying low hemlines. 90s Inspired platform sandals and thick, chunky orthopedic shoes, including Mary Janes finished off the look. Enid Coleslaw would be proud.
*Photos 1-11 via Wonderland Magazine, 12 via Mimi Wade website, 13- 26 via Hero Magazine.