Tuesday, February 21, 2017

Anya Hindmarch Fall 2017







A winter wonderland set the scene for Anya Hindmarch’s Fall 2017 collection. Her eponymous label has become renowned for its elaborate staging, and innate ability to transport show onlookers from London to wherever her heart so desires. This season explored “the contrast between the romanticised notions of winter and wanderlust and the darker motifs found in old Norse folklore,” in spectacular fashion. It was like conquering Everest and the stylish decent down to base camp or climbing over the iceberg which sank the Titanic all rolled into one. The journey her women embarked on was that of epic proportions, with models metaphorically trekking up a mountainous runway while a kaleidoscope of colour danced behind her mirroring the dazzling northern lights. Shades of lilac, dusty pinks and baby blue mirrored those seen on the runway. The fur coats, Fair Isle knits and gargantuan white shearling hats (made by milliner Stephen Jones) were all a loving tribute to life on the mountain, whilst also celebrating traditional leather craft techniques. 








Sensible coats in eye-popping shades of emerald green, egg yolk yellow, aqua and burgundy were made all the more lovely with the addition of fur stoles worn across the arms and bust, and those incredible cut-out shoulder panels. In preparation for their arduous journey, many of the models appeared rugged up in almost cocoon-like states to shield themselves from the cold. And then we saw cashmere hot pants and PVC knickerbockers paired with alpine sweaters, and ski google style sunglasses by Cutler and Gross. It’s moments like those that reinforce the idea that this is imitation skiwear and not the real thing – but fantasy is so often better than reality and in the fashion world, that certainly seems to be the case. Take for example the lilac cape with scalloped detailing around the pockets and a contrasting mustard yellow fur collar. There’s no way the accompanying purse contained an ice pick and grappling hook, things you’d actually need if you were indeed travelling the frozen tundra. But it’s certainly fun to pretend that it could have!  









Bags came in all shapes and sizes, and no embellishment was off limits. In keeping with the Nordic theme, some straps were lined with or in some cases entirely covered in luxurious furs. Others were adorned in paper chain inspired leather straps, while others took cues from nature, featuring curious dragonflies and stylised leaves. We also saw the introduction of modular handbags, bucket bags with artisanal hand-woven straps and those which looked as though they were assembled from several purses. The most exciting news of all? Anya is set to launch her potentially revolutionising and time saving build a bag initiative in May, whereby the woman (or man) can build their bag from scratch and tailor it to their wants and needs. A collection of pouches will be stackable and able to merge into a single carry-piece, which is set to make more women want to play Tetris than ever before. Mind-blowing. A company that, in 2017 is actively seeking to involve the consumer in the design and development of new products. Just another reason to absolutely fall in love with Anaya Hindmarch. 








Hindmarch, best known for her quirky emoji themed accessories has reinvented the much-loved smiley face, debuting a tried and true design in a more enviable shade of gold lurex. Googly eyes and smiley faces were again a permanent fixture, seen on everything from slippers to fur-lined Birkenstock sandals. A brand for those who love luxury but refuse to take themselves too seriously, Anya has once again proven she is a much-deserved and well loved accessory designer with ideas as noteworthy as any of her peers. And honestly, who can go past a rainbow heart-cut out leather strap for their favourite handbag? Now, more than ever we need to see optimism and positive change. And if a quick glance at your handbag is what you need to remind yourself to make steps towards positive change, then who am I to judge? 













Images 1-38 via WWD and 39-42 via The Impression.

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