Monday, July 6, 2015

Mormo Fall 2015

We've waited well over six months for the release of Mormo's exciting monster-themed bag collection, with a few last minute technical glitches acting as the final barrier. I stumbled across this brand when flicking through Instagram and was instantly transfixed by the concept as well as realistic features of each bag. The account in itself is as good as any micro-blog and undoubtedly it's one of the driving reasons behind the brands success and hype. Mormo also strive to deliver a niche, luxury piece with a quirky sense of humour. Since I have a penchant for stuff that looks like other stuff, so naturally I wanted to explore the site more. There I found a lookbook which incorporated elements of a kid's restaurant menu, as well as vintage pastel gogo boots. Although it seems the lookbook has been ready for months now, but the production of these limited released backpacks and leather totes was much more complex. Mormo have not compromised on craftsmanship, an inherent element of the design of each bag.

The three mascots somewhat reminiscent of Nickelodeon's "Aaahh!!! Real Monsters" (come on, who else remembers that show raise your hand) include Spike, Snotty and Drool. While you'd hardly call them charming and I expect someone more conservative like my mother to cringe, each certainly has a unique character and unique element incorporated as part of its design. They certainly make a lively addition to any wardrobe, and serve as a delightful alternative for someone like me who is by no means a bag snob and relatively new to that aspect of fashion blogging. I've somehow managed to avoid purchasing a sensible quality handbag and continue to delight in discovering unique, alternative design. Although I was first attracted to the sleek patent leather and shackle-like hands of the Drool backpack I think I'm beginning to like Spike more! While it's not the most imaginative name, he does come with three different collars PLUS his namesake was a Buffy the Vampire Slayer heartthrob. You can totally see the resemblance, right?

If there's one thing I can't stand it's a copycat- whether it be an academic cheat or someone without an ounce of originality still able to achieve commercial success. I admire those brands who are able to ensure their designs remain relatively untouchable by combining their love of fine materials and quality. This is intrinsic to Mormo's business model, but one wonders what will be next once their much anticipated Fall 2015 collection launches. I suspect much of it will depend on the reception of their first drop, and concentrate efforts to meet demand should it exceed any and all expectation. Possible future direction for the brand include the expansion upon some of their motifs from this collection and possibly make leather cuffs or a pair of snotty earrings. This is all just conjecture because I have no idea what Mormo will do next or what they're capable as a brand. They came out of nowhere and I have the fear that they could fall into obscurity just as easily. I'm just hoping that they prove me wrong and create something even more spectacular. 


  1. I love it when fashion doesn't take itself too seriously - most of the time the cartoon-y stuff is a lot more appealing than the some of the snobbiness sent down runways today. Thanks for sharing!

    1. totally agree with you Sophia! plus it's always good to see some originality and thinking outside the box! :)

  2. This is so cute!! ;A; I love this bag design~ thank you for sharing these.
    ~Kiyomi from kokorosasa

  3. These bag designs are so rad ! I love the whole concept, it's so different and unique !


  4. Hey Adele, I can't believe I hadn't seen this before! I'm glad you liked the bags, and there's some intersting feedback in there. Don't worry, we're here to stay, and we intend on a big change in direction in the next collection. Mean time, check out some of the things we've been up to for AW16

    Look forward to the feedback