You may remember several weeks ago I got to attend Lady Petrova's Social Media Socialite Class- this class in particular was aimed at how companies can better use social media to promote the aesthetic of their store, but a lot of these tips were applicable to fashion bloggers too. Obviously I can't give away all her magical secrets (and highly recommend that if you are in Melbourne you attend her next class!) so instead I wanted to present just some of her blogging tips. Of course, many of you will already be familiar with some of these but if you, like me follow blogging intuitively rather than from a manual than hopefully there will be something useful for you. So, without further ado:
1.) Know your audience: for many bloggers, they are trying to attract the attention of like-minded people or inspire others. I try and present an alternative in how to approach personal style and frequently break so-called fashion rules and twist the narrative. Featuring the work of others who I admire is also important as it forces me to consider what I like and dislike about their brand and how it relates to me on a very personal level. I also frequently check what other blogs my followers are reading as a way of expanding my own social circle and think about what my *competitors* are offering.
2.) Every single post needs to add value to the reader's lives. This means no fodder! Often when I review a brand it is important for me to offer a personal opinion or find some kind of pop culture reference rather than summarize what others have already written. Writing style is therefore important, as well as the editing process in order to avoid grammatical errors and inaccurate information. You want to avoid being contacted by a company correcting you, which is the online equivalent to your pants spontaneously dropping.
3.) Organise your social media. If you're like me and studying full-time then it means scheduling content ahead of time. This gives me more time to edit photos and structure paragraphs around a collection, as well as grouping together certain clusters of posts by aesthetic. In case you haven't noticed I'm a bit of a control freak and this works well for me on many levels but if you enjoy being a bit more spontaneous you can schedule some posts. Unfortunately this means that I don't really have the chance to discuss things as they happen and post in real-time. That's what apps like Instagram are for, which leads me to:
4.) Posting regularly. While I have managed to master regular content on my blog I often forget to update my instagram and twitter accounts regularly. However, these make a big difference in my weekly and monthly stats and I would consider them necessary as part of the bigger picture. It's also important to establish which social media stream is your "home base" and what other channels are accessory to that. So for example, I use Tumblr, Twitter and Instagram (rarely Facebook) to redirect traffic back to my blog and use that as my home base.
5.) Think about what things look like on your phone. What's the thing we are constantly criticized for? You're always on your phone/ obsessed with your phone/ attached to the phone. There's a theory that if aliens floated down to observe the human race they would probably think these little rectangles were necessary to our existence. However, many teens and twenty-something year old's use their phones in order to connect with the people they feel most attached to, but also read blogs and shop online. A basic understanding of coding will be really useful in aligning every image and making everything look much neater!
While there were other gems of wisdom I picked up throughout the course of the afternoon I would say these are the most helpful, but there's also this really useful thing called the Internet which you can use to search for something as specific as running an instagram account or translating each step of MyIdol (remember that guys????). It's all part of making these everyday things part of your routine in the revolving door of, "hey I exist! I'm here!" whilst offering something unique and different.
1- Acer X Christian Cowan-Sanluis. 2 & 6- Photos by Petra Collins for Dazed Digital.3, 5 & 7- Arvida Byström. 4- Tavi Gevinson & Iris Apfel.