Saturday, December 28, 2013
I realize some apologies are in order- for the last few months I've been so caught up in trying to make pretty journal spreads and reviewing runways shows I had forgotten about analyzing trends. Something which should be the primary concern of someone who would like to call herself a *fashun blogger*. This may also explain why everything seems very quiet here at the moment, or all my readers are busy preparing for finals and don't have time to spare reading my blob. This morning I was wondering what the next big trend in footwear would be after jelly shoes, but I hope they remain popular for another couple of months so I can wear kawaii cute socks and flimsy plastic sandals to work everyday caring very little about occupational health and safety precautions.
I've owned a pair of pink jelly shoes from Jelly Beans for over a year now, which has been enough time for large chain stores in Australia to interpret the trend and mass produce their own range of sandals in time for Summer. Other brands like Juju have been big overseas, featured on sparkly glam feminist publications like Rookie Mag.com and plastering the walls of Tumblr and blogs from around the world. I suppose since I already knew about the trend I didn't really stop to pay homage to it, but with limitless hours at my disposable in between working a dream job at a punk/ vintage inspired clothing store I thought I would compile some of the more dreamy images together in a super-post.
So what do we love so much about jelly shoes? I suppose my main interest in them is that ability to evoke a certain nostalgia, many girls my age have commented on the trend remembering owning pairs of plastic sandals at the age of four or five. This makes me think back to when I was dressed every morning by my mother in small cotton dresses during childhood summers. They're also an attractive avenue because they are a cheap alternative from leather platform sandals, can be worn with vibrant and colourful socks and allow the feet to breath in what is often hot summer air. So you can buy a few pairs without breaking the bank and enjoy vibrant colored shoes on your feet suitable for adventures in the city, going to the park and long walks on the beach.
I suspect that if I was still in high school and aged sixteen I would have fervently collected jelly shoes in every colour combination possible- there's just something special about that time in a young girls life when discovering things for the first time. The new discoveries become sacred in a way, part of a strange fangirling religion. But it's also nice to have a close group of friends to bounce ideas off of, to walk fearlessly into expensive shops and to walk around with. Instead I'd only feel gawky and a little awkward wearing a pair of beautiful sandals like this now, well aware that I am expected to act like an adult soon and move on to boring things like tax returns and a 9-5 job and mortgage repayments (eww).
It may seem strange to some people that anyone would make sandals in clear, see-through plastic but the beauty in this idea is opening a world of opportunities. This is generally possible when you have a small army of cute socks at your disposal. Don't have a pair of red shoes to make your outfit look cute? Get some red socks and clear jelly sandals and BOOM problem solved. Also it makes your collection of cool socks more accessible for everyone to admire and you can proudly proclaim to the world 'I am. I am a sock connoisseur'.
I am not a hip young person anymore or 'down with the kids' or whatever but if I had the stamina and energy to explore music festivals and enjoy the outdoors I am sure I'd love to wear jelly sandals too. Even in colder weather in Autumn or Spring a cute pair of tights or socks with leggings can inject an unexpected element of kawaii into any generic sweater outfit. Or if you happen to live in the unpredictable city of Melbourne, this is also an important thing to factor in when getting dressed in the morning. As someone vulnerable to wearing the same sweater everyday when I go to uni I crave having something easy to put on that looks cute. It may not please the over zealous demonstrators of the Biology laboratories but I can always wear these babies in the Geology buildings!
I think after I finally pen my contract and wait until after Christmas I may buy another pair of jelly sandals- I've had my eye on glittery clear ones for a while now and writing this post has only confirmed this in my mind. It's also a lot cheaper than waiting for anymore of the Meadham Kirchhoff X Topshop collection to hit eBay and will temporarily soothe my need to own something cute. I also have a little storage problem at the moment and am currently trying to sell three boxes of heavy Jeffrey Campbell shoes- when compared to the lightweight plastic of jelly shoes it makes me wonder why I didn't buy more in the first place.
*All images via Tumblr
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