Friday, December 30, 2011

No. 5

Etched into history and folklore comes the golden elixir and most famous perfume world wide, No. 5 by Coco Chanel. I had the opportunity to work as a spritzer girl last Summer promoting Chanel perfume and had to learn the ingredients of a lot of their perfumes as well as No. 5. It taught me that being in a job that's not stimulating and standing up the entire time will make my ribs feel like their being pried from my chest cavity, spraying perfume too much ruins nail polish and that you eventually get used to the smells in your environment and prevents you from no longer enjoying them.

Mademoiselle Gabrielle 'Coco' Chanel was a women who was very superstitious and believed in lucky numbers and took inspiration from her French apartment into her perfume. For example, I was told that the stopper of the classic glass bottle for No. 5 took inspiration from the rectangular shape of the court yard outside her window but the glass bottle also took inspiration from toiletry bottles/ whiskey bottles from her lover. For added class and style, each bottle neck is tied off with a white ribbon and wax seal.

This lovely photo shoot contrasts the blue stripes on the straw with the yellow of the jumper, which both match respectively the blue wall and the yellow perfume No. 5- while I don't think it will kill you to try drinking perfume it's not something I would personally recommend. I haven't tried it myself but never have a known anyone to try it, the ingredients are May Rose as well as Jasmine, both originating from a place called Grasse in France. Of course it's only expected to use the finest ingredients and while both those flowers aren't poisonous I'm sure the mixture of alcohol with their absolute and distilled bodies can't taste as nice as it smells.

Wish I could own these lovely singlets- I would literally wear them every where I go and team them up with thin pants for comfort as well as flirty skirts and shorts. Too bad these types of designs seem to only live about in alternative markets and hide from the main stream likes of retailers and can't be found anywhere on the Internet.

The iconic bottle has been subjected to many new interpretations among the community on Tumblr such as this cosmic background edited into within the contents of the glass bottle. I've seen a few palmed off and I do like the new take on the bottle, one gets a little sick and bored with seeing the same amber coloured liquid in the bottle. That doesn't necessarily mean I prefer the counter part perfume No. 19 which was Mademoiselle's personal favourite. It has a 'fresh' smell which roughly translates to 'if you like grass and being reminded of hay fever try this one'.

Reinvented and renewed countless times, since the bottle's launch in 1921 it continues to be a firm source of revenue for the fashion house with sales exceeding $100 million a year and a bottle of this perfume, No. 5 is sold once every thirty seconds around the globe. It's success will never really be hampered by economic trends and as perfume is a popular gift at Christmas time I am sure 2011 was no exception to seeing bumper sales records.

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